Originating in Canada, and inspired by life, people, and the environment around her, Sara Roka has designed around the world and her pieces show her life in the US and current home in Italy. Sara progressed through FIT, finishing Summa Cum Laude and training under Michael Kors and Valentino.
Expansion of her trade came through work at various fashion houses in Italy, where her impact is still evident. Sara’s scope ranges from eveningwear to knitwear and outerwear collections, using a wide variety of materials and techniques.
Through the last eleven years in Italy, Sara´s exposure to the Italian mills, fabrics and factories inspired her to indulge in a long-term passion to design and produce a collection around a basic style she has always cherished, a men´s classic button-down shirt.
Some of the greatest moments in feminine fashion and style history happened when women borrowed items from the wardrobe of their significant others. Roka took up the challenge to transform the traditional man’s shirt into a fresh, feminine and modern must-have, while retaining the quality, comfort and finishing of the original. The luxurious cotton fabrics available in Italy, such as poplin and oxford, the wonderful trims and details, and exceptional craftsmanship naturally led Sara to creatively design a collection consisting of innovative and sexy blouses, dresses, and tops, while maintaining the essence of the timeless men’s classic shirt.
“I have always loved the shirt as it has many faces. It can be dressed down or dressed up, worn with anything, worn everywhere; beach, dinner, dancing, formal, work, or relax”, Sara explains. “When faced with having to make a quick decision for what to wear, the shirt is the easiest way to be sophisticated and casual at the same time. The shirt is great for every occasion, and the perfect canvas for accessories and one woman’s personality to show through”.