The Dawn of Winter

Milan Fashion Week A/I 24/25

AUTUMN/WINTER 24-25

Press Release

THE DAWN OF WINTER: AN ODE TO FEMININITY AND THE BEAUTY OF TIME

For Milan Women’s Fashion Week, Sara Roka has once again chosen the Art Nouveau atmosphere of the Grand Hotel et de Milan to present ‘The Dawn of Winter’, her Autumn- Winter 2024/2025 collection.

This collection captures the deepest essence of a sophisticated and daring femininity. Like a picture painted using the delicate shades of dawn, the collection reveals a colour palette inspired by the dusty tones of pink and sugar paper blue, as well as intense wine red, blue and grey, complemented by the eternal allure of black.

Sara Roka’s colour choices evoke the changing colours of the winter dawn where the stark tones of cold winter skies contrast with the pink of blooming peonies as a symbol of vitality and hint of spring.
In this symphony of colours, prints take centre stage, from macro-florals and maxi- feathers to houndstooth suits and wool tartan coats.

The iconic 1950s silhouettes, a hallmark of the Sara Roka’s designs, are reinterpreted with her shirt dresses, masculine-cut shirts, full skirts and palazzo trousers, lending a timeless elegance to the look.

In the 2024/2025 Autumn-Winter collection, lace takes centre stage, enriching masculine-cut shirts and bringing a sensual and sophisticated allure to the female wardrobe.

The Dawn of Winter is a collection of refined design and high quality fabrics, exuding timeless beauty and delicately enhancing the decisive, determined and outgoing woman that season after season Sara Roka loves to portray through her collections.

Selected Press

Non solo sfilate: la Milano Fashion Week è stata anche un trionfo di presentazioni

VOGUE ITALIA

I COLORI DI SARA ROKA

DONNA MODERNA MODA

SARA ROKA
Donna Autunno Inverno 2024-2025

IO DONNA

CORRIERE DELLA SERA

MILANO WOMEN FW 24-25 SARA ROKA

FASHIONMAGAZINE.IT

Le collezioni Autunno 2024 e il meglio della moda dalla Milano Fashion Week
Sara Roka Autunno Inverno 2024/2025

ELLE ITALIA

Il ghiaccio all’alba nella moda di Sara Roka

THE WAY MAGAZINE

L'ode alla femminilità e alla bellezza di Sara Roka

STUNNING HUNTER