MILANO FASHION WEEK SS 2025
Press release
āIn bloom”: the new Spring-Summer 2025 collection by Sara Roka
On the occasion of Milano Moda Donna, Sara Roka chooses the Bagatti Valsecchi Museum-the house museum located in the heart of the city-to present āIn bloom,ā the new Spring- Summer 2025 collection that celebrates the rebirth of the contemporary woman.
Inspired by spring bloom and Renaissance frescoes that enhance nature, the collection is characterized by a harmonious interplay of pastel tones – such as pink and apricot – alternating with bold colors such as red and green: a color combination that evokes timeless elegance and delicate sophistication.
The modernity and romanticism of chemisier dresses – the brand’s iconic design – with 1950s silhouettes define the Spring-Summer 2025 collection: each garment is designed to be versatile. Indeed, Sara Roka loves to mix and match her creations, such as shirts and skirts or jackets and Bermuda shorts, which, embellished with colorful belts always create new versions of her dresses. āI want anyone who chooses one of my garments to always feel comfortable by enhancing their personality,ā says the designer.
Made in Italy, the Spring-Summer 2025 collection is distinguished by the use of floral and nature-inspired patterns, as well as vichy and striped motifs. Cotton and silk are the high-quality fabrics chosen by the designer to give sophisticated femininity without sacrificing comfort.
With āIn bloom,ā Sara Roka invites every woman to rebirth, rediscovering her femininity through unique and timeless garments that celebrate the beauty of nature and the art of Italian tailoring.
